Recruiting ROI calculator
What a recruited agent is worth to your brokerage, against what the list costs.
Brokerage revenue from recruits
$0
Net after list cost
$0
Return on list spend
0x
Recruits needed to break even
0
How to use it
Enter how many agents you expect to recruit in a year, their average gross commission income, your brokerage's share of it, and what the list and outreach cost. The calculator shows the brokerage revenue from those recruits, the net after costs, the return on spend and how many recruits it takes to break even.
Why it matters
Recruiting budgets are easier to defend with numbers. One productive agent usually brings in far more company dollar than a state file costs, so the real question is how many recruits you can expect from a campaign. Use your own numbers; the defaults are a starting point, not a forecast.